3 Steps to Better Rankings and More Traffic!
If you're a business owner or an online marketer, and would like to gain better rankings and more traffic for your sites, there are actually only 3 major things you'll need to make sure you do well in order to get the results you want; these are Content, Backlinks and Social Signals. Yes, you read it right; you'll need just three things to move ahead in today's online marketing landscape. It's not complex and does not require a lot of technical skills to accomplish. However, making sure you have the best content, the right backlinks and sufficient social signals can be "hard" in a sense that it takes a lot of time and effort to get everything done right.
With Google's various algorithm updates and the recent algorithm change to Hummingbird, a stronger emphasis has been made towards providing strong, quality content that's unique and provides answers to the user's needs. Google's LSI or Latent Semantic Indexing dictates that your content should be written in a more natural, meaningful manner and should veer away from the keyword intensive type of content writing which was effective prior to the Panda and Penguin updates.
Matt Cutts, the head of the Webspam Team at Google recently mentioned that backlinks are still a big win, contrary to what many so called "gurus" preach. However, backlinks should be the right kind; meaning, they should be from reputable sites that are relevant to your niche. Also, you'll need variety in terms of the types of backlinks you build, as well as the content and anchor text you use to build them. They have to be built naturally or through accepted white hat methods.
Social signals have become a major factor in providing better rankings and traffic these past few years mainly because the major search engines view social interaction as a way to gauge a website's authority in its niche. The more people share and talk about your site in major social media circles, more positive signals are sent to the search engines saying that your site is providing value in your niche.
Like I mentioned earlier, these three factors aren't complex at all, however, they take a lot of time and effort to accomplish on a consistent basis. If you can't do it yourself and would rather focus on other important matters, here's some good news; you can now hire the services of internet marketing experts to do everything for you at rates that won't burn holes in your pockets!
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